This Winston Churchill quote neatly describes my meticulous nature. I have learnt, (the hard way), that forward planning and being able to think ahead of the game is truly the only way to achieve anything of high quality.
The marketing geniuses behind the on-line fashion firm ASOS have clearly taken Churchill to heart by launching one of the first fully transactional Facebook shops, allowing customers to buy its entire range from within the second most popular website in the world, (second only to Google). ASOS will have over 35,000 lines on Facebook by the end of January, adding 1,300 products on a weekly basis.
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ASOS shall go the extra mile and will also add Facebook features such as the 'like' and comments boxes to make users feel more at home with the hybrid site, and hopefully attract new customers.
While ASOS becomes a pioneer of transactional Facebook shopping by the end of the month, other firms shall be keeping a close eye on the activity and more importantly the changes in the figures to see if it's worth following the new trend.
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Pictures taken from www.asos.com