Sunday, March 4, 2012

OMG I love your fur. Is it real?

The great fur debate in the fashion industry has caused controversy and news headlines for decades. More recently, Victor and Rolf portrayed a full on fur based collection for their FW12 collection at Paris Fashion Week. Pictures and video footage caused outrage from animal rights activists. A personal experience on my Twitter account encouraged me to write this post.

Designers have spoken about their choice of fur over faux. Their opinions on the subject are no longer a secret. Karl Lagerfeld famously made his views known in a statement to The Telegraph:
"In a meat-eating world, wearing leather for shoes and clothes and even handbags, the discussion of fur is childish."
The Chanel designer went on to say that the fur industry creates jobs for skilled hunters, who would otherwise have no livlihoods.

According to the British Fur Trade Association, fur is used on the catwalk because of its "beauty, softness and glamour." The appeal for fashion designers stems from the lightness and unique movement of the fur. Fur is a natural and sustainable product unlike many of the faux furs, which use non-renewable products.

Fur farming is a controversial industry, with much of the fur on the catwalk coming from unethical farms that are not monitored by law. These inhumane ways of production are the examples animal rights activists use to bring their case to the forefront.

Faux fur has become widely available and many deisgners use the fabric to embrace the texture and character of the animal, sometimes even selling at 'real fur prices'. The majority of us would not be able to tell the difference between a real and faux fur coat. The fur trend has trickled down to the UK high street last winter and is set to stay for the next. The high street furs are all faux, but they still look, feel and move effortlessly like the real thing.

Celebrities who wear fur are heavily criticised when they wear real fur, prompting them to make public apologies in order to recapture their positive image. PETA's 'I'd rather go naked than wear fur' campaign was by far the most prominent campaign drive. High profile celebrities such as Olivia Munn and Eva Mendes have posed naked for the cause.

We at TFW embrace the fur trend. We love the textures, shapes and movement fur adds to a look. However, the use of real fur can be unnecessary and easily switched to faux with no one noticing the difference – the textures, shapes and movement rules still apply!


Let me know what you think!
Leah x